Retail Anthropology Term Project SPRING 2018

DUE 5/1/2018

WINDOW BOX DISPLAY - DUE 4/10/2018

It is time to actually take your ideas into 3-d.

This project will be done in class - make sure you bring all your materials to every class!  You will be graded on what you do in class.

Get Excited….Its Time for your window!

Your goal is to design a window display for your store.

Shoe Box Window Display

Window displays are just one component

of Visual Merchandising, but as we have

discussed, it can be a vital part of the

pre-selling step. It has the potential to

draw in prospective customers, show off

new merchandise, or even sell items

instantaneously. Now you have the

opportunity to design your own window

display for products of your choice from

your store….choose wisely! 

Design your window display in a shoe box using the following steps.

Steps/Requirements:

1. Select the merchandise: must have sales appeal!

2. Select the type of display: one-item, line-of-goods, related-merchandise, or

assortment

3. Choose a setting: realistic, semi-realistic, or abstract

4. Using drawings, magazine clippings and 3-d elements, create your window in a shoe box.

Store Logo & Floor Plan DUE 3/7/2019

Project Directive DUE 3/7/2019

In-Class Critique

- Create a store logo

- Create a summary of the store environment based on information in class and consumer profile

- Create a two board presentation. 

• One board will feature mood and concept images. 
• Concept images include pictures of fixtures, lighting, and props/decor
• On the second board, please draw a floor plan and color story for the store.

- Store logo must be on both boards

BOARDS ARE DUE –Thursday March 7, 2019.

Begin research and bring materials to class February 21, 2019

Examples

3D DESIGN LINK

^^^^ ABOVE LINK CAN ALSO BE USED TO CREATE A STORE LAYOUT

Store Logo and Floor Layout Rubric

	Excellent (100 - 90)	Good (89 - 80)	Average (79 - 70)	Weak (69 - 65)	Incomplete (65 or lower)
Logo placed on both mood boardS (should match brand concept)
Sample pictures Fixtures, lighting, and props/decor (Should be accurate)
5 Color/Fabric Samples (Does not have to be actual fabric, can be photos or clippings)
Floor Plan (Use of PowerPoint, 3D Design Layout, or Drawing)
Detail and Craftsmanship (Is it neat & well organized)
Use of time Speak for at least 3 minutes (Introduce brand Describe both mood boards Why colors, why logo, why fixtures, why chosen floor plan, who is target market)
Overall

- PLEASE COMMENT BELOW WITH QUESTIONS

Exterior of the Store Examples and Prezi

EXTERIOR OF THE STORE PREZI

Fashion Show Participation Homework Due 2/15/2018

Harcum Fashion Show 2018

Touch base with Mrs. Crooks and Mrs. Curtis about the upcoming Fashion Show.

Write a comment in this blogpost the specific role you will play.

• For example:
• Name, Role

This will count as your Class Participation grade in the course - 10% of your grade.

Window Display Presentation - Due 2/20/2018

Analyze and name at least seven keys to window display success, and explain why you think they are important.  

- Find three 3 windows to analyze (two online, one must be from field research)
- You may choose any type of merchandise. 
- What is the theme conveyed in each presentation?
- Discuss Brand Image:

• Does the display align with the brand image?  Why or Why Not?

Deliverables:

1. Report your findings to class using a PowerPoint Presentation or Prezi (at least 5 slides).  Presentation should last three to five minutes.
 - Create outline so you are not reading from slides
 - You cannot read from slides
 - Use MLA format for works cited.

2. Email complete presentation to me by 2/19/2018

We will work on this in class 2/15/2018

Rubric is listed below.

PLEASE LEAVE QUESTIONS AND COMMENTS BELOW

NEWS ARTICLE DUE - 2/13/2018 - LIGHTING AND DISPLAY

Directions: Complete one Article Summary for each article read.  Remember to submit a copy of the article at the end of the summary. No late summaries accepted.

Include the following in your summation.

v     Summary Information

w        Briefly state the main idea presented in this article:

w        Summarize the most important information, ideas, facts, etc. presented in this article (1 - 2 paragraphs)

v     Personal Reaction

w        What was the most surprising/interesting thing in this article? 

 w        What other keywords/topics for further research did you find reading this article to contribute to visual merchandising?
(1 -2 paragraphs)

• Draw a conclusion about the article - is it a good or bad idea?

                    (1 paragraph)

v         Bibliographic Information - Submit in MLA format (Last Page)

REMEMBER: THIS IS ACADEMIC WRITING - DO NOT RESPOND TO ARTICLES WITH

• I THINK...
• I FEEL...
• I BELIEVE...

You will lose points (I already know this is your thoughts, feelings, and beliefs about what you read)

Here are some additional questions to consider while reading:


How much does the text agree or clash with your view of visual merchandising and what you consider right and wrong? 

Use several quotes as examples of how it agrees with and supports what you think about visual merchandising, about right and wrong, and about what you think it is to be in this field.
    
How well does it address things that you, personally, care about and consider important? How does it address things that are important to your family, your community, your ethnic group, to people of your economic or social class or background, or your faith tradition?  If not, who does or did the text serve? Did it pass the "Who cares?" test?  

Use quotes to illustrate.