. | Artist's name ______________________ Description | |||
Growth New Learning & Improving | How does this work compare to previous work by same person? | . | . | . |
Does it show more feeling and expressiveness? | . | . | . | |
Does it show more thought? | . | . | . | |
Does it show more skill? | . | . | . | |
Creativity & Unexpected Discoveries | How original, innovative, and daring is the work? | . | . | . |
Does it extend or change from past work done by same student? | . | . | . | |
Fulfills Assignment | How well does the work solve the problems outlined in this assignment? - UNDERSTANDS WHAT TYPE OF DISPLAY - USES KEYWORDS IN PRESENTATION (i.e LINE, COMPOSITION, FLYING, PROSCENIA, FASCIA, ETC) | . | . | . |
Are the variations from the assignment made for a valid reason? | . | . | . | |
Care | Is the making of the work appropriate? | . | . | . |
Didn't rush to get it done, but paid attention to consistency in the work. | . | . | . | |
Helpful | Was the student cooperative & generous in discussions & in helping others without doing it for them? - USE CLASS TIME WISELY TO COMPLETE PROJECT | . | . | . |
Were good questions asked? | . | . | . | |
Work Habits | Did the student stay on the job? | . | . | . |
Were conversations with classmates about the window display, not other topics? | . | . | . | |
Composition And Design | Experimenting with principles of design and composition used to make the visual elements work well? | . | . | . |
Experiments to achieve unity and variation to achieve evocative work? | . | . | . |
Wednesday, April 13, 2016
WINDOW DISPLAY RUBRIC
FINAL DATES UPDATE
Please review Final Dates for Visual Merchandising and touch base with me for any questions.
4/14 - Bring Materials to class for Final Window Box Project/GUEST SPEAKER 11 A.M. IN B4
4/19 - Window Box in-class
4/21 - Class Trip FABRIC WORKSHOP <<<< CLICK THE LINK
TAKE PICTURES AND WRITE RESPONSE (1 - 2 PAGES)
4/26 - Complete Window Box in Class - Turn in Responses
4/28 - Window Box Project Due and Critique. See Below.
Artwork Critique Form
4/14 - Bring Materials to class for Final Window Box Project/GUEST SPEAKER 11 A.M. IN B4
4/19 - Window Box in-class
4/21 - Class Trip FABRIC WORKSHOP <<<< CLICK THE LINK
TAKE PICTURES AND WRITE RESPONSE (1 - 2 PAGES)
4/26 - Complete Window Box in Class - Turn in Responses
4/28 - Window Box Project Due and Critique. See Below.
l. What stands out the most when you first see it? | . |
2. Explain the reason you notice the thing you mention in number 1. | . |
3. As you keep looking, what else seems important? | . |
4. Why does the thing you mention in number 3 seem important. | . |
5. How has contrast been used. | . |
6. What leads your eye around from place to place? See Connections -over. | . |
7. What tells you about the style used by this artist? See Style -over | . |
8. What seems this composition? | . |
9. Why do you think this was partially hidden? | . |
10. Imagine the feelings and meanings this artwork represents? | . |
11. What titles could you give this artwork? | . |
12. What other things interest you about this artwork? | . |
5/3 - FINAL REVIEW
5/6 - FINAL
Wednesday, April 6, 2016
DISPLAY CALENDAR LINK
http://wps.pearsoncustom.com/wps/media/objects/7617/7800692/MCH140_Ch02.pdf
Please review link for final.
Touch base with me if there are any additional questions.
Thank you
Please review link for final.
Touch base with me if there are any additional questions.
Thank you
Tuesday, April 5, 2016
Window Display in a Box - Final Project
Window display in a box
Get Excited….Its Time for your window!
your goal is to design a window
display for your store
Part 1: Shoe Box Window Display
Window displays are just one component
of Visual Merchandising, but as we have
discussed, it can be a vital part of the
pre-selling step. It has the potential to
draw in prospective customers, show off
new merchandise, or even sell items
instantaneously. Now you have the
opportunity to design your own window
display for products of your choice from
your store….choose wisely! J
Design your window display in a shoe box using the following
steps.
Steps/Requirements:
1. Select the merchandise: must have sales appeal
2. Select the type of display: one-item, line-of-goods,
related-merchandise, or
assortment
3. Choose a setting: realistic, semi-realistic, or abstract
4. Using drawings, magazine clippings and 3-d elements,
create your window in a shoe box.
Tuesday, March 1, 2016
WHERE TO DISPLAY PREZI
Please click the link to preview PREZI on Where to Display.
PREZI - WHERE TO DISPLAY
COMMENT BELOW WITH QUESTIONS
PREZI - WHERE TO DISPLAY
COMMENT BELOW WITH QUESTIONS
STORE LOGO & FLOOR PLAN RUBRIC
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Excellent
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Good
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Average
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Weak
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Incomplete
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Logo placed on both mood boardS
(should
match brand concept)
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Sample pictures
Fixtures, lighting, and props/decor
(Should
be accurate)
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5 Color/Fabric Samples
(Does
not have to be actual fabric, can be photos or clippings)
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Floor Plan
(Use of PowerPoint, 3D Design Layout, or Drawing)
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Detail and Craftsmanship
(Is it
neat & well organized)
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Use of time
Speak for at least 5 minutes
(Introduce brand
Describe both mood boards
Why colors, why logo, why
fixtures, why chosen floor plan, who is target market)
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Overall
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NEW STORE LOGO AND STORE PLAN BOARDS – DUE MARCH 17TH
- Create a store logo.
- Write on paragraph talking about the brand – what kind of
customer shops there? What look are they going for?
- Create
a two board presentation.
- One board will feature mood and concept images.
- Concept images include pictures of fixtures, lighting, and props/decor
- On the second board, please draw a floor plan and color story for the store.
The
MOOD BOARD IS DUE – Thursday, March 17th.
J.
Crew
Forever
21
Priscilla of Boston
^^^^ ABOVE LINK CAN ALSO BE USED TO CREATE A STORE LAYOUT
- PLEASE COMMENT BELOW WITH QUESTIONS
Types of Displays
One
Line Item Display
•
Showing or advancing a single garment or item
Line of Goods Display
•
One type of merchandise – ie all blouses, all pots and pans
Related
Merchandise Display
•
Items shown together because they are meant to be used together
Variety
or Assortment Display
•
melange of anything and everything
Promotional
vs. Institutional Displays
Types
of Display Settings
Realistic
Setting
•
a room, area or other recognizable locale
Environmental
Setting
•
merchandise presentation that shows an assortment of various related items in a
setting depicting how and where they may be eventually used.
Semi-realistic
Setting
•
a vignette setting that indicates while leaving the imagination to fill in the
details
Fantasy
Setting
•
creative, fantasy, surreal
Abstract
Setting
•
an arrangement that does not look like anything in particular but evokes
certain feelings
Build-up
Display
•
An overall display that has a build up of product – like blocks
LIGHT AND LIGHTING
The Color Of Light
•
Light makes things visible
• All color depends on light
• All color depends on light
Kinds of Light
1.
Natural Light
2. Artificial Light
• incandescent
• florescent
• high intensity discharge (HID)
2. Artificial Light
• incandescent
• florescent
• high intensity discharge (HID)
Visible Light
•
Is composed of the whole spectrum of light from violet to red.
• All light is caused by waves of radiant energy that vary in length from shortest (violet) to longest (red)
• Ultraviolet, x-rays and gamma rays are too short to see, infrared and radio waves are too long.
• All light is caused by waves of radiant energy that vary in length from shortest (violet) to longest (red)
• Ultraviolet, x-rays and gamma rays are too short to see, infrared and radio waves are too long.
Some
light sources reflect the shorter waves and appear more blue, some the longer
and have a warmer tone.
The Color of an Object
Is
the result of the object’s absorption of color waves:
i.e – a blue object absorbs all the waves but the blue ones
Black absorbs all waves
White reflects all waves
i.e – a blue object absorbs all the waves but the blue ones
Black absorbs all waves
White reflects all waves
Planning Window Lighting
An
unlit or poorly illuminated window becomes a giant one-way mirror.
The cheapest and most effective way to get attention and recognition is good lighting
The cheapest and most effective way to get attention and recognition is good lighting
The Open Back Window
Lighting
in the display area must be strong enough and bright enough to attract and keep
the eye from going past the feature merchandise.
• focus light away from the glass
• avoid lighting the mannequin’s face – chest lighting is best.
• place the merchandise as far back as possible to prevent conflict with daylight
• create a backdrop with fabric, screen, wood, plants
• focus light away from the glass
• avoid lighting the mannequin’s face – chest lighting is best.
• place the merchandise as far back as possible to prevent conflict with daylight
• create a backdrop with fabric, screen, wood, plants
A
great opportunity for magical lighting effects
• Paint the background with light
• dramatize the scene using colored lights or gels
• used patterned filters or gels
• put the merchandise as far back as possible
• Paint the background with light
• dramatize the scene using colored lights or gels
• used patterned filters or gels
• put the merchandise as far back as possible
Light
Directs
the shopper’s attention from one presentation to another, points out focal
points and displays
Store Lighting Plan
Includes
overall illumination of the space and also the accents that point things out.
• wall lighting can show off wall stock
• careful lighting necessary at “moment of truth” spots.
• wall lighting can show off wall stock
• careful lighting necessary at “moment of truth” spots.
General or Primary Lighting
All
over illumination that fills the selling floor.
Florescent
Least
expensive and most energy efficient. It can appear flat, even, cool. Provides
little depth. Can be accented with other lighting.
Makes
some things, (silverware, jewelry) sparkle, but skin tones are not flattered.
Enhance with an incandescent near the mirror)
Are
covered by baffles or grids.
Compact Florescent Lights
Incandescent Lights
Warm,
short lived, energy inefficient. Being phased out.
High Intensity Discharge Lights (HID)
Comes
in a range of colors, useful as spots.
MR16 and MR11
Miniature,
low voltage tungsten-halogen lamps that emit sharp bright light and produce a
color balance close to sunlight.
Metal Halide Lamps
Especially
effective for spotlighting and accenting product displays or creating pools of
dramatic lighting.
LED (light emitting diode)
Small,
long lived and versatile.
Secondary or Accent Lighting
Colored Lights and Filters
Spotlights
Accent Lights
Planning Store Lighting
Proper Lighting requires a palette of lamps and light sources to
create a total effect.
Using Light Effectively
•
Avoid Green – it accentuates blemishes. Pink is universally flattering
• Avoid bright white lights on mannequins face, elbows or shoes
• Use colored light to create the SETTING for merchandise
• It is better to light ACROSS the display than directly DOWN on it
• Check to see that the lighting works at night
• Hide your wires.
• Avoid bright white lights on mannequins face, elbows or shoes
• Use colored light to create the SETTING for merchandise
• It is better to light ACROSS the display than directly DOWN on it
• Check to see that the lighting works at night
• Hide your wires.
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