Monday, February 26, 2018

Store Logo & Floor Plan DUE 3/7/2019

Project Directive DUE 3/7/2019

In-Class Critique

- Create a store logo
- Create a summary of the store environment based on information in class and consumer profile
- Create a two board presentation. 
  • One board will feature mood and concept images. 
    • Concept images include pictures of fixtures, lighting, and props/decor
  • On the second board, please draw a floor plan and color story for the store.
- Store logo must be on both boards

BOARDS ARE DUE –Thursday March 7, 2019.

Begin research and bring materials to class February 21, 2019








^^^^ ABOVE LINK CAN ALSO BE USED TO CREATE A STORE LAYOUT

Store Logo and Floor Layout Rubric




Excellent
(100 - 90)

Good
(89 - 80)

Average
(79 - 70)

Weak
(69 - 65)

Incomplete
(65 or lower)
Logo placed on both mood boardS
(should match brand concept)








Sample pictures
Fixtures, lighting, and props/decor
(Should be accurate)






5 Color/Fabric Samples
(Does not have to be actual fabric, can be photos or clippings)







Floor Plan
(Use of PowerPoint, 3D Design Layout, or Drawing)







Detail and Craftsmanship
(Is it neat & well organized)






Use of time
Speak for at least 3 minutes
(Introduce brand
Describe both mood boards
Why colors, why logo, why fixtures, why chosen floor plan, who is target market)






Overall





- PLEASE COMMENT BELOW WITH QUESTIONS

Tuesday, February 6, 2018

Fashion Show Participation Homework Due 2/15/2018

Harcum Fashion Show 2018

Image result for fashion show

Touch base with Mrs. Crooks and Mrs. Curtis about the upcoming Fashion Show.

Write a comment in this blogpost the specific role you will play.

  • For example:
    • Name, Role


This will count as your Class Participation grade in the course - 10% of your grade.

Window Display Presentation - Due 2/20/2018

Analyze and name at least seven keys to window display success, and explain why you think they are important.  

- Find three 3 windows to analyze (two online, one must be from field research)
- You may choose any type of merchandise. 
- What is the theme conveyed in each presentation?
- Discuss Brand Image:

  • Does the display align with the brand image?  Why or Why Not?

Deliverables:

1. Report your findings to class using a PowerPoint Presentation or Prezi (at least 5 slides).  Presentation should last three to five minutes.
 - Create outline so you are not reading from slides
 - You cannot read from slides
 - Use MLA format for works cited.

2. Email complete presentation to me by 2/19/2018

We will work on this in class 2/15/2018

Rubric is listed below.




PLEASE LEAVE QUESTIONS AND COMMENTS BELOW

NEWS ARTICLE DUE - 2/13/2018 - LIGHTING AND DISPLAY

Directions: Complete one Article Summary for each article read.  Remember to submit a copy of the article at the end of the summary. No late summaries accepted.
Include the following in your summation.
v     Summary Information
w        Briefly state the main idea presented in this article:
w        Summarize the most important information, ideas, facts, etc. presented in this article (1 - 2 paragraphs)
v     Personal Reaction
w        What was the most surprising/interesting thing in this article? 
 w        What other keywords/topics for further research did you find reading this article to contribute to visual merchandising?
(1 -2 paragraphs)
  • Draw a conclusion about the article - is it a good or bad idea?
                    (1 paragraph)


    v         Bibliographic Information - Submit in MLA format (Last Page)


    REMEMBER: THIS IS ACADEMIC WRITING - DO NOT RESPOND TO ARTICLES WITH
    • I THINK...
    • I FEEL...
    • I BELIEVE...
    You will lose points (I already know this is your thoughts, feelings, and beliefs about what you read)

    Here are some additional questions to consider while reading:


    How much does the text agree or clash with your view of visual merchandising and what you consider right and wrong? 

    Use several quotes as examples of how it agrees with and supports what you think about visual merchandising, about right and wrong, and about what you think it is to be in this field.
        
    How well does it address things that you, personally, care about and consider important? How does it address things that are important to your family, your community, your ethnic group, to people of your economic or social class or background, or your faith tradition?  If not, who does or did the text serve? Did it pass the "Who cares?" test?  

    Use quotes to illustrate.

    Monday, February 5, 2018

    Lighting & Display

    Lighting Prezi


    Display & Settings Prezi


    The Color Of Light
    Image result for THE COLOR OF LIGHT
    • Light makes things visible
    • All color depends on light
    Kinds of Light
    1. Natural Light
    2. Artificial Light
    • incandescent
    • florescent
    • high intensity discharge (HID)
    Visible Light

    • Is composed of the whole spectrum of light from violet to red.
    • All light is caused by waves of radiant energy that vary in length from shortest (violet) to longest (red)
    • Ultraviolet, x-rays and gamma rays are too short to see, infrared and radio waves are too long.
    Some light sources reflect the shorter waves and appear more blue, some the longer and have a warmer tone.
    The Color of an Object
    Is the result of the object’s absorption of color waves:
    i.e – a blue object absorbs all the waves but the blue ones
    Black absorbs all waves
    White reflects all waves
    Planning Window Lighting
    An unlit or poorly illuminated window becomes a giant one-way mirror.
    The cheapest and most effective way to get attention and recognition is good lighting
    The Open Back Window
    Image result for OPEN BACK WINDOW

    Lighting in the display area must be strong enough and bright enough to attract and keep the eye from going past the feature merchandise.
    • focus light away from the glass
    • avoid lighting the mannequin’s face – chest lighting is best.
    • place the merchandise as far back as possible to prevent conflict with daylight
    • create a backdrop with fabric, screen, wood, plants
    A great opportunity for magical lighting effects
    • Paint the background with light
    • dramatize the scene using colored lights or gels
    • used patterned filters or gels
    • put the merchandise as far back as possible
    Light
    Directs the shopper’s attention from one presentation to another, points out focal points and displays
    Store Lighting Plan
    Includes overall illumination of the space and also the accents that point things out.
    • wall lighting can show off wall stock
    • careful lighting necessary at “moment of truth” spots.
    General or Primary Lighting
    All over illumination that fills the selling floor.
    Florescent
    Least expensive and most energy efficient. It can appear flat, even, cool. Provides little depth. Can be accented with other lighting.
    Makes some things, (silverware, jewelry) sparkle, but skin tones are not flattered. Enhance with an incandescent near the mirror)
    Are covered by baffles or grids.
    Compact Florescent Lights
    Incandescent Lights
    Warm, short lived, energy inefficient. Being phased out.
    High Intensity Discharge Lights (HID)
    Comes in a range of colors, useful as spots.
    MR16 and MR11
    Miniature, low voltage tungsten-halogen lamps that emit sharp bright light and produce a color balance close to sunlight.
    Metal Halide Lamps
    Especially effective for spotlighting and accenting product displays or creating pools of dramatic lighting.
    LED (light emitting diode)
    Small, long lived and versatile.
    Secondary or Accent Lighting
    Colored Lights and Filters
    Spotlights
    Accent Lights
    Planning Store Lighting
    Proper Lighting requires a palette of lamps and light sources to create a total effect.
    Image result for PURPLE CHANEL WINDOW
    Using Light Effectively
    • Avoid Green – it accentuates blemishes. Pink is universally flattering
    • Avoid bright white lights on mannequins face, elbows or shoes
    • Use colored light to create the SETTING for merchandise
    • It is better to light ACROSS the display than directly DOWN on it
    • Check to see that the lighting works at night
    • Hide your wires.