NEWS ARTICLE DIRECTIVE

Directions: Complete one Article Summary for each article read.  Remember to submit a copy of the article at the end of the summary. No late summaries accepted.

Include the following in your summation.

v     Summary Information

w        Briefly state the main idea presented in this article:

w        Summarize the most important information, ideas, facts, etc. presented in this article (1 - 2 paragraphs)

v     Personal Reaction

w        What was the most surprising/interesting thing in this article? 

 w        What other keywords/topics for further research did you find reading this article to contribute to marketing?
(1 -2 paragraphs)

• Draw a conclusion about the article - is it a good or bad idea?

                    (1 paragraph)

v         Bibliographic Information - Submit in MLA format (Last Page)

REMEMBER: THIS IS ACADEMIC WRITING - DO NOT RESPOND TO ARTICLES WITH

• I THINK...
• I FEEL...
• I BELIEVE...

You will lose points (I already know this is your thoughts, feelings, and beliefs about what you read)

Here are some additional questions to consider while reading:


How much does the text agree or clash with your view of visual merchandising and what you consider right and wrong? 

Use several quotes as examples of how it agrees with and supports what you think about visual merchandising, about right and wrong, and about what you think it is to be in this field.
    
How well does it address things that you, personally, care about and consider important? How does it address things that are important to your family, your community, your ethnic group, to people of your economic or social class or background, or your faith tradition?  If not, who does or did the text serve? Did it pass the "Who cares?" test?  

Use quotes to illustrate.

COLOR AND TEXTURE

COLOR AND TEXTURE PREZI

PLEASE CLICK THE ABOVE LINK FOR INFORMATION AND REVIEW OF THE LESSON ON COLOR AND TEXTURE

“Color is the biggest motivation for shopping. People buy color before they buy size, fit or price”

Color Psychology

People react to color in some common ways.  However, individual responses can vary.

The display person will not be able to provide the ideal setting for each customer, but can satisfy the majority.

Yellow:

Sunshine, happy, bright, cheerful, fun, alive.  Spring, summer, Easter.

Orange:

Friendly, sociable, agreeable, glowing, exciting, vibrant and filled with anticipation.
Can be harsh or indicate danger.

Red:

Exciting, stimulating, powerful and sexy. Strong and passionate. Valentine’s, Christmas, Patriotism.
Conveys “Sale.” Can also be warning or fire.

Pink:

Sweet, lovely, pretty, girly.  Mother’s Day, Easter, lingerie. Can seem insipid or fleshy.

Green:

Cool, alive, growing. Springtime, lawns, forests, eco-consciousness.  Good for St. Patrick’s Day or Christmas. Darker greens can be military, pale greens can look institutional.

Blue:

Most popular color. Cool, comfortable, calm. Skies, lakes, flags. Shadows on snow, home, summer water, flags.  It is quiet but can be moody or depressing.

Blue-green:

Cool, tasteful, sensitive and restful. Vital and alive, yet quiet. Water, sea, sky and grass.

Peach:

The warmth and excitement of orange without the grating qualities. Smiling, glowing it is easy to be with and delightful to be in. A pastel earth tone.

Rust:

Full bodied, the warmth of orange but not irritating. The color of autumn.

Purple:

Traditionally regal, it is now associated with children – happy and youthful. In deeper tones it is taste, distinction. Can be overbearing or pompous.

Gray:

Makes no statement and supports other colors well. Depressing or super-elegant and sophisticated.

Brown:

Earth, hearth, home, family, farm, wood, clay.  A warm nuetral that lets other colors step forward, but unlike gray, does not disappear.

White:

Blank, but supports other colors well, making them brighter. Innocence, hope, angels, summer, clarity. Can also seem stark or sterile.

Black:

Night, mystery, absence, sex, death, intrigue, sophistication.  Ultra-chic or ominous, it is a neutral that requires careful handling.

Color Families:

Warm – reds, yellows, oranges

Cool – greens, blues

Neutrals – Black, white, gray, brown

People of certain ages and types respond best to certain families. Elegant items show best against neutrals, while younger customers like warm brights.

Color Stories:

Analogous – create a close and pleasing harmony

Complementary – use with care and attention to proportion.

The Pantone website   – http://www.pantone.com

Color Tools Website – http://www.colourlovers.com/

Why Do We Display?

Why Do We Display Prezi

PLEASE REVIEW ABOVE ^^^^^ CLICK LINK

Visual Merchandising is not just a way of displaying merchandise to look attractive for the customer. It is a way for stores to say “This is who we are, and this is what we stand for.”

We show in order to sell.

A visual display should make an impression that will affect future sales.

A display person can be a purveyor of dreams but is also selling a reality.

What do customers think when they see:

How do they associate themselves with this display?

A merchandiser presents far more than the good for sale, they are selling an IDEA.

What if they don’t look like the mannequin?

There is very little difference between merchandise sold in different stores.

BRANDING is the reason that people like to carry around bags from certain stores.

They want to be associated with the IMAGE that the store represents – largely through it’s Visual Merchandising.

What Can Displays Do?

• establish brand identity
• introduce a new product
• showcase a fashion trend
• educate customer about new ideas
• show how products can be used, worn or accessorized

A Display challenges the customer to enter the store, where there are opportunities to connect and make sales.

This is a Hands-on career. Although much can be done on computers in terms of layout and graphics, the Merchandiser is still working with three dimensional objects in a three dimensional space.

Key Skills are:

Analyzing
Planning
Creating

COLOR STORY MOOD BOARD ASSIGNMENT DUE 2/1/2018

ARTICLE

HTTP://BURNETTSBOARDS.COM/2013/04/INSPIRATION-BOARDS-AWESOME/ 

COLOR STORY MOOD BOARD ASSIGNMENT DUE 2/1/2018

Creating the Color Story Mood Board...

1. Think of a mood/theme name and write it down (sometimes its ok to start with more than one)
2. Using the mood/theme name you have selected, find images to support that mood.
3.  You can use search and save pictures to your flash drive, or you can cut them out of magazines.  This can also be created in PhotoShop.
4. Go to www.colourlovers.com. Sign up
5. There are three ways to create a color palette. (You can also create a palette with colored paint chips from any hardware store)
6. Print all of your images in color. You can use your own color printer or you can get them done at Staples for 15 cents a page. (or Reach out to Design teachers to use new color printer)
7. All your images, with your color swatches need to be presented on a  11x14 board
8. Bring in all images, board, scissors and glue on Thursday 1/2/2018 to work on in class.
9. This assignment will be presented Thursday 2/1/2018

EXAMPLES OF MOOD BOARDS

WELCOME VISUAL MERCHANDISERS!

WELCOME TO VISUAL MERCHANDISING...

- MY JOB IS TO STRENGTHEN YOUR KNOWLEDGE OF MERCHANDISING IN DISPLAY IN THE BILLION DOLLAR RETAIL INDUSTRY.

- YOUR JOB IS TO COMPLETE ALL ASSIGNMENTS ON TIME AND REMAIN OPEN TO ANY AND ALL INFORMATION GIVEN TO YOU.

 - ASK ALL QUESTIONS YOU CAN THINK OF - USE ME AS ONE OF THE MANY RESOURCES AVAILABLE TO YOU.

THIS BLOG WILL ALSO BE A SOURCE FOR ALL THE INFORMATION YOU WILL NEED TO COMPLETE THIS CLASS SUCCESSFULLY