LINE AND COMPOSITION
Lines refer to the direction of the display:
Vertical = Drama or arresting effect
Horizontal = Flat or calm effect
Curves = Soft or gentle effect
Diagonal = Startling or abrupt
COMPOSITION - Think of your store as a blank canvas. Your completed work is a composition. Composition is the overall effect
ASSIGNMENT #2 DUE 2/18/16
- USING QUESTIONS FOR REVIEW ON PAGE 30, CHOOSE 3 QUESTIONS TO ANSWER BASED ON FINDINGS IN THE MARKET.
- CONSIDER BRAND IMAGE
- DOES THE DISPLAY ALIGN WITH THE IMAGE? WHY OR WHY NOT?
- ALIGN REPORT WITH AT LEAST FIVE PURPOSES OF VISUAL MERCHANDISING
- SUPPORT YOUR FINDINGS WITH DISPLAY PICTURES CURRENTLY FOUND IN THE MARKET
- BE PREPARED TO REPORT YOUR FINDINGS TO CLASS, YOU CAN USE A POWERPOINT PRESENTATION OR BOARD TO SHOW WHAT YOU FOUND.
PLEASE LEAVE QUESTIONS AND COMMENTS BELOW
