WINDOW DISPLAY RUBRIC

WINDOW DISPLAY RUBRIC

. Category	Your name ________________________ Artist's name ______________________ Description	Check & comment here
		Good	Average	Needs work
Growth New Learning & Improving	How does this work compare to previous work by same person?	.	.	.
	Does it show more feeling and expressiveness?	.	.	.
	Does it show more thought?	.	.	.
	Does it show more skill?	.	.	.
Creativity & Unexpected Discoveries	How original, innovative, and daring is the work?	.	.	.
	Does it extend or change from past work done by same student?	.	.	.
Fulfills Assignment	How well does the work solve the problems outlined in this assignment? - UNDERSTANDS WHAT TYPE OF DISPLAY - USES KEYWORDS IN PRESENTATION (i.e LINE, COMPOSITION, FLYING, PROSCENIA, FASCIA, ETC)	.	.	.
	Are the variations from the assignment made for a valid reason?	.	.	.
Care	Is the making of the work appropriate?	.	.	.
	Didn't rush to get it done, but paid attention to consistency in the work.	.	.	.
Helpful	Was the student cooperative & generous in discussions & in helping others without doing it for them? - USE CLASS TIME WISELY TO COMPLETE PROJECT	.	.	.
	Were good questions asked?	.	.	.
Work Habits	Did the student stay on the job?	.	.	.
	Were conversations with classmates about the window display, not other topics?	.	.	.
Composition And Design	Experimenting with principles of design and composition used to make the visual elements work well?	.	.	.
	Experiments to achieve unity and variation to achieve evocative work?	.	.	.

FINAL DATES UPDATE

Please review Final Dates for Visual Merchandising and touch base with me for any questions.

4/14 - Bring Materials to class for Final Window Box Project/GUEST SPEAKER 11 A.M. IN B4

4/19 - Window Box in-class

4/21 - Class Trip  FABRIC WORKSHOP  <<<< CLICK THE LINK
TAKE PICTURES AND WRITE RESPONSE (1 - 2 PAGES)

4/26 - Complete Window Box in Class - Turn in Responses

4/28 - Window Box Project Due and Critique.  See Below.

Artwork Critique Form

QUESTIONS	Write your ideas here. Give first impressions. Make guesses. Say what you see, do not say what you like, or don't like. Do not judge. Describe, analyze, and interpret.
l.  What stands out the most when you first see it?	.
2.  Explain the reason you notice the thing you mention in number 1.	.
3.  As you keep looking, what else seems important?	.
4.  Why does the thing you mention in number 3 seem important.	.
5.  How has contrast been used.	.
6.  What leads your eye around from place to place? See Connections -over.	.
7.  What tells you about the style used by this artist? See Style -over	.
8. What seems this composition?	.
9.  Why do you think this  was partially hidden?	.
10. Imagine the feelings and meanings this artwork represents?	.
11. What titles could you give this artwork?	.
12. What other things interest you about this artwork?	.

5/3 - FINAL REVIEW

5/6 - FINAL

DISPLAY CALENDAR LINK

http://wps.pearsoncustom.com/wps/media/objects/7617/7800692/MCH140_Ch02.pdf

Please review link for final.

Touch base with me if there are any additional questions.

Thank you

Window Display in a Box - Final Project

Window display in a box

It is time to actually take your ideas into 3-d.

Get Excited….Its Time for your window!

your goal is to design a window

display for your store

Part 1: Shoe Box Window Display

Window displays are just one component

of Visual Merchandising, but as we have

discussed, it can be a vital part of the

pre-selling step. It has the potential to

draw in prospective customers, show off

new merchandise, or even sell items

instantaneously. Now you have the

opportunity to design your own window

display for products of your choice from

your store….choose wisely! J

Design your window display in a shoe box using the following steps.

Steps/Requirements:

1. Select the merchandise: must have sales appeal

2. Select the type of display: one-item, line-of-goods, related-merchandise, or

assortment

3. Choose a setting: realistic, semi-realistic, or abstract

4. Using drawings, magazine clippings and 3-d elements, create your window in a shoe box.

WHERE TO DISPLAY PREZI

Please click the link to preview PREZI on Where to Display.

PREZI - WHERE TO DISPLAY

COMMENT BELOW WITH QUESTIONS

STORE LOGO & FLOOR PLAN RUBRIC

	Excellent	Good	Average	Weak	Incomplete
Logo placed on both mood boardS (should match brand concept)
Sample pictures Fixtures, lighting, and props/decor (Should be accurate)
5 Color/Fabric Samples (Does not have to be actual fabric, can be photos or clippings)
Floor Plan (Use of PowerPoint, 3D Design Layout, or Drawing)
Detail and Craftsmanship (Is it neat & well organized)
Use of time Speak for at least 5 minutes (Introduce brand Describe both mood boards Why colors, why logo, why fixtures, why chosen floor plan, who is target market)
Overall

NEW STORE LOGO AND STORE PLAN BOARDS – DUE MARCH 17TH

HOMEWORK:

- Create a store logo. 

- Write on paragraph talking about the brand – what kind of customer shops there? What look are they going for?

- Create a two board presentation. 

• One board will feature mood and concept images. 
• Concept images include pictures of fixtures, lighting, and props/decor
• On the second board, please draw a floor plan and color story for the store.

The MOOD BOARD IS DUE – Thursday, March 17th.

Examples

J. Crew

Forever 21

Priscilla of Boston

3D DESIGN LINK

^^^^ ABOVE LINK CAN ALSO BE USED TO CREATE A STORE LAYOUT

- PLEASE COMMENT BELOW WITH QUESTIONS

Types of Displays

One Line Item Display

• Showing or advancing a single garment or item

Line of Goods Display

• One type of merchandise – ie all blouses, all pots and pans

Related Merchandise Display

• Items shown together because they are meant to be used together

Variety or Assortment Display

• melange of anything and everything

Promotional vs. Institutional Displays

Types of Display Settings

Realistic Setting

• a room, area or other recognizable locale

Environmental Setting

• merchandise presentation that shows an assortment of various related items in a setting depicting how and where they may be eventually used.

Semi-realistic Setting

• a vignette setting that indicates while leaving the imagination to fill in the details

Fantasy Setting

• creative, fantasy, surreal

Abstract Setting

• an arrangement that does not look like anything in particular but evokes certain feelings

Build-up Display

• An overall display that has a build up of product – like blocks

LIGHT AND LIGHTING

The Color Of Light

• Light makes things visible
• All color depends on light

Kinds of Light

1. Natural Light
2. Artificial Light
• incandescent
• florescent
• high intensity discharge (HID)

Visible Light

• Is composed of the whole spectrum of light from violet to red.
• All light is caused by waves of radiant energy that vary in length from shortest (violet) to longest (red)
• Ultraviolet, x-rays and gamma rays are too short to see, infrared and radio waves are too long.

Some light sources reflect the shorter waves and appear more blue, some the longer and have a warmer tone.

The Color of an Object

Is the result of the object’s absorption of color waves:
i.e – a blue object absorbs all the waves but the blue ones
Black absorbs all waves
White reflects all waves

Planning Window Lighting

An unlit or poorly illuminated window becomes a giant one-way mirror.
The cheapest and most effective way to get attention and recognition is good lighting

The Open Back Window

Lighting in the display area must be strong enough and bright enough to attract and keep the eye from going past the feature merchandise.
• focus light away from the glass
• avoid lighting the mannequin’s face – chest lighting is best.
• place the merchandise as far back as possible to prevent conflict with daylight
• create a backdrop with fabric, screen, wood, plants

A great opportunity for magical lighting effects
• Paint the background with light
• dramatize the scene using colored lights or gels
• used patterned filters or gels
• put the merchandise as far back as possible

Light

Directs the shopper’s attention from one presentation to another, points out focal points and displays

Store Lighting Plan

Includes overall illumination of the space and also the accents that point things out.
• wall lighting can show off wall stock
• careful lighting necessary at “moment of truth” spots.

General or Primary Lighting

All over illumination that fills the selling floor.

Florescent

Least expensive and most energy efficient. It can appear flat, even, cool. Provides little depth. Can be accented with other lighting.

Makes some things, (silverware, jewelry) sparkle, but skin tones are not flattered. Enhance with an incandescent near the mirror)

Are covered by baffles or grids.

Compact Florescent Lights

Incandescent Lights

Warm, short lived, energy inefficient. Being phased out.

High Intensity Discharge Lights (HID)

Comes in a range of colors, useful as spots.

MR16 and MR11

Miniature, low voltage tungsten-halogen lamps that emit sharp bright light and produce a color balance close to sunlight.

Metal Halide Lamps

Especially effective for spotlighting and accenting product displays or creating pools of dramatic lighting.

LED (light emitting diode)

Small, long lived and versatile.

Secondary or Accent Lighting

Colored Lights and Filters

Spotlights

Accent Lights

Planning Store Lighting

Proper Lighting requires a palette of lamps and light sources to create a total effect.

Using Light Effectively

• Avoid Green – it accentuates blemishes. Pink is universally flattering
• Avoid bright white lights on mannequins face, elbows or shoes
• Use colored light to create the SETTING for merchandise
• It is better to light ACROSS the display than directly DOWN on it
• Check to see that the lighting works at night
• Hide your wires.