Thursday, January 18, 2018

Why Do We Display?

Why Do We Display Prezi

PLEASE REVIEW ABOVE ^^^^^ CLICK LINK

Visual Merchandising is not just a way of displaying merchandise to look attractive for the customer. It is a way for stores to say “This is who we are, and this is what we stand for.”
We show in order to sell.
A visual display should make an impression that will affect future sales.
A display person can be a purveyor of dreams but is also selling a reality.
What do customers think when they see:
How do they associate themselves with this display?
A merchandiser presents far more than the good for sale, they are selling an IDEA.
What if they don’t look like the mannequin?
There is very little difference between merchandise sold in different stores.
BRANDING is the reason that people like to carry around bags from certain stores.
They want to be associated with the IMAGE that the store represents – largely through it’s Visual Merchandising.
What Can Displays Do?
• establish brand identity
• introduce a new product
• showcase a fashion trend
• educate customer about new ideas
• show how products can be used, worn or accessorized
A Display challenges the customer to enter the store, where there are opportunities to connect and make sales.
This is a Hands-on career. Although much can be done on computers in terms of layout and graphics, the Merchandiser is still working with three dimensional objects in a three dimensional space.
Key Skills are:

Analyzing
Planning
Creating

COLOR STORY MOOD BOARD ASSIGNMENT DUE 2/1/2018

ARTICLE

HTTP://BURNETTSBOARDS.COM/2013/04/INSPIRATION-BOARDS-AWESOME/ 

COLOR STORY MOOD BOARD ASSIGNMENT DUE 2/1/2018

Creating the Color Story Mood Board...

  1. Think of a mood/theme name and write it down (sometimes its ok to start with more than one)
  2. Using the mood/theme name you have selected, find images to support that mood.
  3.  You can use search and save pictures to your flash drive, or you can cut them out of magazines.  This can also be created in PhotoShop.
  4. Go to www.colourlovers.com. Sign up
  5. There are three ways to create a color palette. (You can also create a palette with colored paint chips from any hardware store)
  6. Print all of your images in color. You can use your own color printer or you can get them done at Staples for 15 cents a page. (or Reach out to Design teachers to use new color printer)
  7. All your images, with your color swatches need to be presented on a  11x14 board
  8. Bring in all images, board, scissors and glue on Thursday 1/2/2018 to work on in class.
  9. This assignment will be presented Thursday 2/1/2018

EXAMPLES OF MOOD BOARDS



Image result for color mood boards
Image result for color mood boards

Monday, January 15, 2018

WELCOME VISUAL MERCHANDISERS!



WELCOME TO VISUAL MERCHANDISING...

- MY JOB IS TO STRENGTHEN YOUR KNOWLEDGE OF MERCHANDISING IN DISPLAY IN THE BILLION DOLLAR RETAIL INDUSTRY.

- YOUR JOB IS TO COMPLETE ALL ASSIGNMENTS ON TIME AND REMAIN OPEN TO ANY AND ALL INFORMATION GIVEN TO YOU.

 - ASK ALL QUESTIONS YOU CAN THINK OF - USE ME AS ONE OF THE MANY RESOURCES AVAILABLE TO YOU.

THIS BLOG WILL ALSO BE A SOURCE FOR ALL THE INFORMATION YOU WILL NEED TO COMPLETE THIS CLASS SUCCESSFULLY

See the source image